100.3 The Sound flips to Gen X 100.3, a bad move?

I was upset to see 100.3 The Sound go bye-bye this past Sunday Morning. About a year ago, I was a happy camper when it started up. Any bets that Dana Loesch was responsible for this?


Also, longtime AC KEZK rebrands from Soft Rock 102.5 to Fresh 102.5.

CBS RADIO AC KEZK (SOFT ROCK 102.5)/ST. LOUIS will rebrand as "FRESH 102.5" after its current CHRISTMAS stunting is over. The rebranding will take effect on DECEMBER 27th at 5a (CT).

CBS RADIO ST. LOUIS SVP and Market Manager JOHN SHEEHAN said, “The KEZK call letters have always been synonymous with Adult Contemporary radio in ST. LOUIS. That will never change. The evolution to FRESH 102.5 allows us to contemporize the radio station to match the expectations of our core listeners.”

The station is now looking for a new morning show, with ED GOODMAN not in the post-FRESH lineup.

http://www.allaccess.com/net-news/archive/story/84741/kezk-st-louis-to-rebrand-as-fresh-102-5

KYKY (Y98)'s Phillips and Company will be switched over to KEZK, as will some of their personalities, such as Paul Cook. Remember The Answer Show with Stel Pontikes being moved from KYKY to KEZK to gone in less than a year.

BRING BACK 100.3 THE SOUND!!!