100.3 The Sound flips to Gen X 100.3, a bad move?

I was upset to see 100.3 The Sound go bye-bye this past Sunday Morning. About a year ago, I was a happy camper when it started up. Any bets that Dana Loesch was responsible for this?


Also, longtime AC KEZK rebrands from Soft Rock 102.5 to Fresh 102.5.

CBS RADIO AC KEZK (SOFT ROCK 102.5)/ST. LOUIS will rebrand as "FRESH 102.5" after its current CHRISTMAS stunting is over. The rebranding will take effect on DECEMBER 27th at 5a (CT).

CBS RADIO ST. LOUIS SVP and Market Manager JOHN SHEEHAN said, “The KEZK call letters have always been synonymous with Adult Contemporary radio in ST. LOUIS. That will never change. The evolution to FRESH 102.5 allows us to contemporize the radio station to match the expectations of our core listeners.”

The station is now looking for a new morning show, with ED GOODMAN not in the post-FRESH lineup.

http://www.allaccess.com/net-news/archive/story/84741/kezk-st-louis-to-rebrand-as-fresh-102-5

KYKY (Y98)'s Phillips and Company will be switched over to KEZK, as will some of their personalities, such as Paul Cook. Remember The Answer Show with Stel Pontikes being moved from KYKY to KEZK to gone in less than a year.

BRING BACK 100.3 THE SOUND!!!

100.3 The Sound [WSDD] Review

After 5.75 days of 100.3 The Sound's existence, it has worked for the St. Louis Market. I think it will last, given the Rap was horrid music, and that there is WHHL, 2 Urban ACs (WFUN and KMJM) and KSLZ (Top 40 leaning more Rhythmic).

Here's what was played during the First 6 Hours of 100.3 The Sound:
12AM CST HOUR
Owl City - Fireflies 26.12.2009 12:03am (1st song ever as WSDD)
Gin Blossoms - Follow You Down 26.12.2009 12:06am
Matt Nathanson - Come On Get Higher 26.12.2009 12:10am
Daughtry - No Surprise 26.12.2009 12:14am
Jimmy Eat World - The Middle 26.12.2009 12:18am
Kings Of Leon - Sex On Fire 26.12.2009 12:21am
The All-American Rejects - Gives You Hell 26.12.2009 12:25am
Sugar Ray - Someday 26.12.2009 12:28am
Plain White T's - 1,2,3,4 26.12.2009 12:32am
Nickelback - Never Gonna Be Alone 26.12.2009 12:36am
The Black Crowes - Hard To Handle 26.12.2009 12:40am
KT Tunstall - Suddenly I See 26.12.2009 12:43am
Blues Traveler - Run-Around 26.12.2009 12:47am
Five For Fighting - 100 Years 26.12.2009 12:51am
Midnight Oil - Beds Are Burning 26.12.2009 12:55am
Sara Bareilles - Love Song 26.12.2009 12:59am

• 
  

1AM CST Hour
Collective Soul - Shine 26.12.2009 1:03am
Rob Thomas - Someday 26.12.2009 1:07am
Staind - Right Here 26.12.2009 1:12am
Counting Crows - Mr. Jones 26.12.2009 1:16am
Creed - Rain 26.12.2009 1:20am
Coldplay - Viva La Vida 26.12.2009 1:24am
Ingrid Michaelson - Maybe 26.12.2009 1:28am
The Red Hot Chili Peppers - Under The Bridge 26.12.2009 1:31am
Green Day - Wake Me Up When September Ends 26.12.2009 1:35am
Uncle Kracker - Smile 26.12.2009 1:40am
Barenaked Ladies - Brian Wilson 26.12.2009 1:44am
311 - Love Song 26.12.2009 1:48am
Goo Goo Dolls - Black Balloon 26.12.2009 1:51am
The All-American Rejects - Dirty Little Secret 26.12.2009 1:55am
Everclear - Wonderful 26.12.2009 1:58am

2AM CST Hour
Colbie Caillat - Fallin' For You 26.12.2009 2:02am
U2 - The Sweetest Thing 26.12.2009 2:06am
Nickelback - If Today Was Your Last Day 26.12.2009 2:09am
Train - Hey, Soul Sister 26.12.2009 2:13am
Maroon 5 - This Love 26.12.2009 2:17am

Cavo - Let It Go 26.12.2009 2:21am
Rob Thomas - Her Diamonds 26.12.2009 2:24am
Collective Soul - December 26.12.2009 2:28am
Shinedown - Second Chance 26.12.2009 2:32am
Bon Jovi - We Weren't Born To Follow 26.12.2009 2:36am
Sister Hazel - All For You 26.12.2009 2:40am
Jack Johnson - Upside Down 26.12.2009 2:44am
Creed - My Sacrifice 26.12.2009 2:48am
Augustana - Boston 26.12.2009 2:52am
Foo Fighters - Big Me 26.12.2009 2:56am
Sheryl Crow - The First Cut Is The Deepest 26.12.2009 2:58am

3AM CST Hour
Jason Mraz - I'm Yours 26.12.2009 3:02am
Jewel - Who Will Save Your Soul 26.12.2009 3:06am
Kings Of Leon - Use Somebody 26.12.2009 3:10am
Counting Crows - Accidentally In Love 26.12.2009 3:13am
Third Eye Blind - Semi-Charmed Life 26.12.2009 3:16am
John Mayer - Heartbreak Warefare 26.12.2009 3:20am
The Fray - You Found Me 26.12.2009 3:25am
Five For Fighting - Chances 26.12.2009 3:29am
Maroon 5 - Harder To Breathe 26.12.2009 3:32am
Goo Goo Dolls - Better Days 26.12.2009 3:35am
Owl City - Fireflies 26.12.2009 3:39am
No Doubt - Spiderwebs 26.12.2009 3:43am
Fall Out Boy - Sugar, We're Goin Down 26.12.2009 3:47am
Santana/Alex Band - Why Don't You & I 26.12.2009 3:51am
Franz Ferdinand - Take Me Out 26.12.2009 3:55am
Nine Days - Absolutely (Story Of A Girl) 26.12.2009 3:58am

4AM CST Hour
Rob Thomas - Someday 26.12.2009 4:02am
Creed - With Arms Wide Open 26.12.2009 4:05am
O.A.R. - Shattered (Turn The Car Around) 26.12.2009 4:09am
Michael Franti & Spearhead - Say Hey (I Love You) 26.12.2009 4:14am
Jet - Are You Gonna Be My Girl 26.12.2009 4:17am
Shinedown - If You Only Knew 26.12.2009 4:21am
Lifehouse - Whatever It Takes 26.12.2009 4:25am
Hootie & The Blowfish - I Go Blind 26.12.2009 4:28am
Nickelback - Gotta Be Somebody 26.12.2009 4:31am
Green Day - 21 Guns 26.12.2009 4:35am
Goo Goo Dolls - Slide 26.12.2009 4:41am
Jack Johnson - Sitting, Waiting, Wishing 26.12.2009 4:44am
Tom Petty & The Heartbreakers - Learning To Fly 26.12.2009 4:48am
Plain White T's - Hey There Delilah 26.12.2009 4:51am
U2 - Desire 26.12.2009 4:55am
The All-American Rejects - It Ends Tonight 26.12.2009 4:58am

5AM CST Hour
Katy Perry - Hot N Cold 26.12.2009 5:02am
John Mayer - Why Georgia 26.12.2009 5:06am
Uncle Kracker - Smile 26.12.2009 5:10am
Buckcherry - Sorry 26.12.2009 5:15am
The White Stripes - Seven Nation Army 26.12.2009 5:19am
Lifehouse - Halfway Gone 26.12.2009 5:23am
Theory Of A Deadman - Not Meant To Be 26.12.2009 5:26am
Daughtry - No Surprise 26.12.2009 5:30am
Coldplay - Clocks 26.12.2009 5:34am
The Fray - How To Save A Life 26.12.2009 5:38am
Colbie Caillat - Fallin' For You 26.12.2009 5:44am
Fastball - Out Of My Head 26.12.2009 5:48am
The Killers - Read My Mind 26.12.2009 5:50am
Barenaked Ladies - One Week 26.12.2009 5:54am
Matchbox Twenty - How Far We've Come 26.12.2009 5:57am
Kings Of Leon - Use Somebody 26.12.2009 6:01am

Random songs
Default - Wasting My Time 26.12.2009 7:51am
Soul Asylum - Runaway Train 26.12.2009 10:06am
Stone Temple Pilots - Plush 26.12.2009 10:58am
Counting Crows/Vanessa Carlton- Big Yellow Taxi 27.12.2009 6:51pm
The Cure - Friday I'm In Love 27.12.2009 9:05pm
Dave Matthews Band - Where Are You Going 28.12.2009 5:29pm
Pearl Jam - Better Man 28.12.2009 5:45pm
Linkin Park - Numb 28.12.2009 5:53pm
Marcy Playground - Sex And Candy 29.12.2009 5:05am
Gin Blossoms - Hey Jealousy 29.12.2009 5:17am
Sublime - What I Got 29.12.2009 5:31am
R.E.M. - Stand 29.12.2009 3:55pm
Liz Phair - Why Can't I? 29.12.2009 7:06pm
U2 - I Still Haven't Found What I'm Looking For 30.12.2009 12:07am
Lenny Kravitz - American Woman 30.12.2009 12:49am
Michelle Branch - All You Wanted 30.12.2009 7:56pm
Spin Doctors - Two Princes 31.12.2009 7:42am
Gavin Rossdale - Love Remains The Same 31.12.2009 7:50am
Fastball - The Way 31.12.2009 11:06am
The All-American Rejects - Move Along 31.12.2009 11:56am
Bon Jovi - It's My Life 31.12.2009 12:07pm
Hoobastank - The Reason 31.12.2009 12:51pm
Chumbawamba - Tubthumping 31.12.2009 12:55pm
3 Doors Down - Let Me Be Myself 31.12.2009 12:58pm
Tonic - If You Could Only See 31.12.2009 1:35pm
Evanescence/Paul McCoy - Bring Me To Life 31.12.2009 2:18pm
Beck - Where It's At 31.12.2009 3:04pm
The Red Hot Chili Peppers - Dani California 31.12.2009 3:14pm
Radiohead - Creep 31.12.2009 3:47pm
The Cardigans - Lovefool 31.12.2009 4:56pm
The Mighty Mighty Bosstones - The Impression That I Get 31.12.2009 5:34pm
Nelly Furtado - Say It Right 31.12.2009 5:06pm
Jesus Jones - Right Here, Right Now 31.12.2009 6:04pm
Saving Abel - Addicted 31.12.2009 6:27pm
Natalie Imbruglia - Torn 31.12.2009 6:53pm

Now, where should Mediabase report this as? AAA, Hot AC, or Alt. I am thinking AAA. How will it impact KYKY and KPNT? I think KYKY will be going more pop whereas KPNT is heading to full-blown active rock.

UPDATE (01.05.2009): Link updated. Mediabase has put WSDD as a Hot AC.


-- From: http://www.yes.com/#WSDD